Juvenile justice Thesis Example | Topics and Well Written Essays - 3250 words

Adolescent equity - Thesis Example It is unequivocally felt that the best foundations that could attempt youngster or adolescent wrongdoers should be Juvenile Courts, and not grown-up Courts. This is a result of the two chief reasons: 2. At their young age, what is progressively significant is the capacity of the framework to take remedial and rehabilitative measures to bring the guilty party once again into the standard so as to do beneficial and valuable work in future. By detaining the youngster to imprison sentences, their future lives are ruined and much after their sentences are finished, it might be past the point where it is possible to being them once again into the standard of public activity, and in this manner, later, they would demonstrate troubles for themselves and society and may enjoy huge scope crimes due to non-remedial measures. Kids and adolescents are not in a situation to offer solid guard in grown-up official courtrooms in view of their intellectual handicaps and different confinements as a result of which their position would be minimized in grown-up Courts and they would not be in a situation to safeguard themselves just as they might have the option to do in Juvenile Courts, which would need to take progressively caring point of view of their wrongdoings and misdemeours and pass decisions, in light of individual attributes of the wrongdoing and saw 'kid criminal. The part of youngsters being attempted in grown-up Courts is a social issue and s... Decisions should be founded on rehabilitative and restorative treatment and not intended to be correctional based. The part of youngsters being attempted in grown-up Courts is a social issue and sociologists, kid conduct authorities and kid analysts need to feel the obligation of guaranteeing that the occurrence of such cases are kept to the base. In any case, when one needs to pass judgment on the seriousness of the wrongdoing, particularly murder or assault, there should be a more prominent level of independence to be conceded to the lawful procedure in attempting such genuine offenses and allotting discipline to the guilty parties, regardless of whether under-age or grown-up. This examination study would take up the matter of attempting kids and its short and long haul suggestions upon society. The exploration question is: Should youngsters or Juveniles be attempted in grown-up courts Writing Review: So as to comprehend the movement of this theory, it is important to return to history. The parts of adolescent Courts are an ongoing marvel. During the eighteenth Century, a guilty party who was over 7 years old would be treated as grown-ups. It was thought during that time that youngsters underneath 7 years needed good limit, and was in this manner without giving assent. It has been archived that, before the twentieth Century, 10 kids underneath 14 years old were granted the death penalty in US for carrying out shocking wrongdoings. (Stolba, 2001). The blend of youngster guilty parties with grown-up hoodlums in jail settings made social turmoil, to such an extent that the General public for the avoidance of adolescent delinquents was framed in 1925. With the essential goal of restoring adolescent wrongdoers. Since most of

Sports in Tibet :: Buddhism Recreation Culture Papers

Sports in Tibet At the point when one hears notice of Tibet certain things at first ring a bell, most ordinarily pictures of a secluded, quiet, amazingly strict society. One of the last things one would envision from such an apparently tame individuals would be a history profoundly weaved with athletic dramatic skill, yet this really is the situation. Shockingly most history specialists ignore this crucial snippet of data when contemplating the Tibetans’ rich culture and thusly the easygoing researcher once in a while observes this side of the Tibetan individuals. One of the components that may have impacted this demeanor towards Tibetan games is that the Dalai Lama has in reality recently restricted certain games refering to different strict reasons. This may persuade that the Dalai Lama and Tibetan Buddhism, in head, are against all game, in spite of the fact that in all actuality huge numbers of the Dalai Lamas have been a remarkable inverse. The prohibiting of specific games was for the m ost part because of the dread of outside impact tainting Tibet rather than genuine issues with the games themselves. Tibetans have a solid chronicled bond with game and blame religion so as to oust remote position. Sports have assumed a vital job in characterizing the way of life of Tibet. They are typical at the different strict celebrations consistently. As a rule whole strict celebrations are based around customary athletic games. Sir Charles Bell, an English representative who was a cozy of the thirteenth Dalai Lama, saw one of these yearly celebrations taking note of that, During the closing days of the ‘Great Prayer’ there were sports of different sorts, weapon discharging and bolt shooting on dashing horses, a horse race without riders, a foot-race over a 6-mile course, wrestling, and the conveying of a substantial weight. These games are directed by two speakers, who are looked over the most youthful authorities simply starting their vocation. They are gone to by a huge staff, including six Maids of Honor browsed the women of Lhasa.[1] Heinrich Harrer, another westerner who ended up inundated in Tibetan culture, saw a comparable yearly celebration, this one occurring during the Tibetan New Year.[2] Both of these celebrations show the profound association between strict exercises and athletic occasions. The games occur during strictly noteworthy celebrations as well as they are managed by priests and different strict figures. Sports in Tibet :: Buddhism Recreation Culture Papers Sports in Tibet At the point when one hears notice of Tibet certain things at first ring a bell, most generally pictures of a detached, quiet, very strict society. One of the last things one would envision from such an apparently resigned individuals would be a history profoundly weaved with athletic dramatic artistry, yet this really is the situation. Sadly most antiquarians disregard this urgent snippet of data when contemplating the Tibetans’ rich culture and therefore the easygoing researcher infrequently observes this side of the Tibetan individuals. One of the elements that may have affected this demeanor towards Tibetan games is that the Dalai Lama has in certainty recently prohibited certain games refering to different strict reasons. This may persuade that the Dalai Lama and Tibetan Buddhism, in head, are against all game, in spite of the fact that truly huge numbers of the Dalai Lamas have been a remarkable inverse. The prohibiting of specific games was mostly because of the dread o f outside impact debasing Tibet instead of genuine issues with the games themselves. Tibetans have a solid recorded bond with game and blame religion so as to oust outside power. Sports have assumed an essential job in characterizing the way of life of Tibet. They are typical at the different strict celebrations consistently. Generally whole strict celebrations are based around customary athletic games. Sir Charles Bell, an English representative who was a cozy of the thirteenth Dalai Lama, saw one of these yearly celebrations noticing that, During the finishing up days of the ‘Great Prayer’ there were sports of different sorts, weapon discharging and bolt shooting on jogging horses, a horse race without riders, a foot-race over a 6-mile course, wrestling, and the conveying of a substantial weight. These games are directed by two speakers, who are browsed the most youthful authorities simply starting their profession. They are gone to by an enormous staff, including six Maids of Honor looked over the women of Lhasa.[1] Heinrich Harrer, another westerner who ended up submerged in Tibetan culture, saw a comparative yearly celebration, this one occurring during the Tibetan New Year.[2] Both of these celebrations show the profound association between strict exercises and athletic occasions. The games occur during strictly huge celebrations as well as they are directed by priests and different strict figures.

Mexican Americans Essay

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Gender Roles for the New House Wife in Finchers Gone Girl - Literature Essay Samples

Amy and Nick Dunne in the film Gone Girl (2014) are first seen as a perfect match, where their easygoing, yet still romantic, love seems too good to be true. The plot escalates quickly to a suspenseful sequence of events where Amy flees her home and frames her murder to hopefully lead to the conviction of Nick Dunne. Director David Fincher incorporates several flashback scenes that display the couple’s chemistry and companionship, which enables the audience to wonder what went wrong in the marriage. Amy Dunne exemplifies a modern housewife stereotype, where their role has evolved away from the physical limitations to the home, but involves the shaping of their personality to satisfy their husband’s interests, limiting conflict and thus leading to a happy marriage. The struggles regarding gender roles in relationships can be identified in many melodramas, however Amy is not just caught in the conflict, but blatantly fights it. The melodramatic mis en scà ¨ne during Amy Dunne’s monologue directly confronts this gender conflict with excessive action and speech to break away from the â€Å"cool girl† faà §ade. This could be a bit clearer Before her monologue, Amy states that marriage was not hard work, as the audience watches her and Nick continue to frolic like teenagers throughout their relationship. Following these events, the 2008 recession hit and while they felt the financial pressure she still persisted that she would not be the typical, nagging wife. These moments build upon this notion that Amy had been invested in her persona, which is what Nick fell in love with. Through narration, Amy explains that she kept her husband attracted to her by being the â€Å"cool girl†, which is the role she played as his multifaceted wife. She made sure she was laid-back but serious, intelligent but sexy- the type of woman to marry and bring along to a party. It could be insinuated that Amy was struggling with Nick when he was out of work, for example, but in this particular scene Amy’s voiceover blatantly analyzes the deep-rooted issue with the audience while they watch her act the opposite way â€Å"cool girl† would. While she says that â€Å"cool girl† is required to smile and be sexually available, she rebels against this standard through excessive action, rapidly stuffing her mouth with a burger and fries. She continues to make melodramatic gestures by throwing junk food in the shopping cart, negating her narration that states her previous efforts to remain a size two. These movements and decisions are not necessary for her to transition into disguise, but serve to indicate the end of Amy’s fake persona. The shots of her defying â€Å"cool girl† are copious and include downing a liter of soda, throwing items out of the car window, and significant use of profanity. These excessive actions violate the sexy and composed woman that she had always been with Nick and informs the viewer that she has overcome the expectations. In a chaotic, dangerous situation an individual in reality would not think to themselves with such eloquence. Although her narration consists of short statements and profanity, which the average angry person could relate to, her tone is still cool and her words are articulate. Making the non-diegetic commentary easy to follow yet dramatic lets the audience comprehend the point that Amy makes. She states that â€Å"she [the cool girl] likes what he likes†. As Amy drives down the highway she looks over to the other cars and the shots shift to slow motion, as if she is studying the women inside, and calculates what they may have to measure up to in order to relate to their men. It is hyperbole to suggest that the â€Å"edgy† woman must be attempting to look cool for her partner. However, this idea that forming a perso na for a man can be present in various contexts, ranging from hobbies to religious values, is an important point the film gets across. Amy applies her role as the low-key, fun wife to other hypothetical situations, showing that other people can create a faà §ade according to their personal situation. Further, this short portion of the monologue calls attention to all viewers watching who may put up a front in their relationships and exposes its problematic consequence: unhappiness. The layering of montage and narration plays a significant role in the monologue in general because the viewer can witness Amy’s excessive gestures and thought process. Her rebellion against â€Å"cool girl† marks a turning point in the film’s plot, but the audience also takes her thoughts into consideration to understand her actions and possibly ponder their role in their own relationship. Amy Dunne’s melodramatic gestures and narration signify the control over her true self and oppose the elements of the low-maintenance woman that Nick desires. As the audience listens to her talk through the details of what her role required, they are able to further sympathize or relate to the modification of her personality. It is not just assumed that Amy was unhappy in her marriage with Nick, but she clearly comes into tension with her expectations as a woman and took action to release herself from them completely. The mis en scà ©ne and non-diegetic sound may not reflect a real life enlightenment, but the scene’s excessive elements serve to convey Amy’s grasp on her role as a wife and newfound freedom. Filmography Gone Girl. Dir. David Fincher. Perf. Ben Affleck, Carrie Coon, Kim Dickens, Neil Patrick Harris, Rosamund Pike, Missie Pyle. Regency Enterprises, 2014. Amazon.

Evaluation of the Environment of AW Malaysia - Free Essay Example

Sample details Pages: 11 Words: 3402 Downloads: 4 Date added: 2017/06/26 Category Ecology Essay Type Research paper Did you like this example? PURPOSE OF REPORT This report will present a finding from strategic evaluation of the environment of AW Malaysia. It also presents a turnaround strategic for AW Malaysia which increases the chance of survival. SCOPE OF THE REPORT In this report that will be microenvironment analysis, internal analysis, macro environment analysis, as well as any strategic to AW Malaysia. It also given strategic option and explain about the implementation of strategic, and finally the recommendation for AW Malaysia to turnaround. Don’t waste time! Our writers will create an original "Evaluation of the Environment of AW Malaysia" essay for you Create order LIMITATION OF AW MALAYSIA In 2001, AW Malaysia was bought over by KUB Malaysia SDN BHD. In 2008, boarded on a destructive expansion drive to renovation and expand its objective. However, the company reported that will close 24 AW outlet that is not making money will be shut down or repositioned, which include 24-hour AW drive-in restaurant in Petaling Jaya in this year. OVERVIEW OF AW MALAYSIA AW Restaurants is a chain of fast-food restaurant well-known by its draft root beer and root beer floats. It was the first fast food franchise restaurant in Malaysia and Asia. AW is still operations until today. AW is committed to deliver customers with delicious, safe meals and operation restaurants that meet the highest food safety standards. It also quickly became a favorite gathering place for students, especially from the nearby secondary school such as La Salle and Assunta. The fast food industry is growing rapidly. It has more doubled in a few years such as, Mcdonald, Pizza Hut, KFC, Burger King and Subway. Within this year, AW lost its market and plan to close down 24 outlets in Malaysia because they wish to relocate its business and operations to attain sustainable growth in future. AW are undertaking a counteractive strategy and reviewing the performance of each outlet. AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s market gradually been replaced by other fast food restaurant due to the lack of a dvertising. The image of AW brand image is easily substituted by other fast food restaurant that always doing all kinds of advertising, because AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s branding is not strength enough to stick in customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind. According to group managing director Wan Mohd Nor Wan Ahmad, he state that 24 outlet in Malaysia will close down in this year, to relocate its business and operations to attain sustainable growth. He will only retain outlets that have heavy traffic based on the increase in sales, and looking at ways to increase customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ satisfaction. The AW outlet is predictable to reopen in 2018, added by the source. The losses were mainly recognized to the groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s food operations, directed by its subsidiaries AW Malaysia. AW Malaysia challenged major setbacks in the 2011 fiscal year where it recorded losses totaling RM44.5 million, 50% which was caused by impairment losses. (Wan Mohd Nor Wan Ahmad, 2014) Members of the pub lic had expressed their frustration over the imminent closure of the iconic restaurant in December. (Local Business Daily, 2014) A Facebook page à ¢Ã¢â€š ¬Ã…“Save iconic AWà ¢Ã¢â€š ¬Ã‚  was set up barely hours after the report surfaced. The page has gathered 260 likes within five hours of being set up, checked by The Rakyat Post. The iconic AW Malaysia is going to be revamped and will only be shut for the next three years to expedite the construction of the KUB Tower project. (The Pakyat Post, 2014) AW needs to be strategized or it will never happen of revamping after three years, and go bankrupt. STRATEGIC ENVIRONMENTAL ANALYSIS In considering the micro and macro impacts on a business, internal and external factors must be considered. There is a variety of tools in planning to sider these impacts of businesses, including the PESTLE, SWOT, and Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s 5-Forces Analysis. Macro environmental Analysis A macro environmental analysis has been conducted using PESTLE tool, which is political, economic, social, technological, legal and environmental. The findings of AW Malaysia have been summarized in the table shown below. APPLY TABLE (Table 1) The macro environmental analysis review AW Malaysia faces more threats than opportunities. The most serious the economic loss, the harder to invest on development of AW Malaysia which company has relied on. In political factors and legal view, Government introduces the Good Service Tax (GST), and all those application of licenses which involve law and regulation, affect the prices for consumer. Legally, the problems of cleanliness and hygiene caused the problem in maintenance. In economic factor, the increasing of francized of other fast food restaurant such as Mcdonald, KFC, Subway and Pizza Hut impact the economy downturn in short period very quickly. The cost of raw material increases also affect AW faced major setback. The inflation of rate increases which caused impairment losses. Social factor of AW is there are out of young people budget. Due to the economic factor, which leads to increasing of prices, young people are not affordable for the fast food. Besides, currently a lot of people start to increase health condition and increase living condition, so many people started to quit or stop eating fast food. Therefore, AW Malaysia end up by reporting that AW Malaysia will be reposition its business and operation to achieve sustainable growth by close down 24 outlets in Malaysia in end of this year. For technological factor, AW outdated computer system and lack of invention and development system, affected the attractiveness to the customer. Environmental factor of AW are ecological footprint because AW reduced packaging and use more recycled material wherever possible. AW eliminated own paperboard fry cups in favors of a paper bag, containing at least 70% recycled content. This impact A W brand was eco-friendly and ecological fast food restaurants. Micro Environment Analysis A macro environmental analysis has been conducted using the Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s Five Forces. Five forces analysis assumes that there are five important forces that determine competitive power in a business situation. APPLY TABLE (Table 2) The micro environmental analysis review AW Malaysia faces more threats than opportunities. The bargaining power of buyer are strong, the cost to consumer of switching from AW to those competitors. AW are deal with powerful buyers, which often able to switch to other competitors easily. The supplier power of AW Malaysia is weak which affect many competitive suppliers. Number of supplier of AW is high for each key input, mostly frozen food, which a lot of supplier on market. The supplier doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have the power and strength to control over AW in pricing. The threat of new entry of AW is easy to enter and exit, it also few economies of scale in place and training easily available. This impact new competitor is able to enter quickly and weaken the position of AW in Malaysia, and lead the reducing of profit. A threat of substitute of AW is strong which impact many affordable substitutes. There are too many similar fast food restaurants in industry which are more attractive in service and product. AW seldom improve and develop in their business, therefore is easier to let other substitute to weaken AW position. Competitive rivalry is high leads to buyer and supplier can switch to competitor with equally or more attractive product and service. AW have many competitors with offering equally or attractive products and services, so AW have little power in the situation, because supplier and buyers will go to competitors of AW if consumers do not get a good deal from AW. Internal Environmental Analysis AW Malaysia has a state of great-tasting ingredients, farmed with care. AW is proud to have high standards when it comes to AW food and drinks, which can taste it in everything they serve. AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s product are patented that need to apply for franchise license which are unique resource. Unique logo design license of AW are hard to get shows that AW are unique resource. AWà ¢Ã¢â€š ¬Ã¢â€ž ¢s food is not fully utilized which mean supply more than demand. This lead to waste of food, it shows that AW are threshold competency. AW Malaysia are unique resource and threshold competency, this explain that AW stay marginally. SWOT Strength of AW is the first fast food restaurant invented in the United States in 1919. AW Malaysia has listed in The Malaysia Book of Records as the first franchise restaurant in Malaysia. AW also became the first Drive-in restaurant in Petaling Jaya as Iconic AW outlet. AW symbol, The Great Root Bear and their company orange color stated in peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind. Weakness of AW, due to the problems or repositioned or close down outlets that cost its lost profit because location is not considered or rented fee is too expensive, so AW is closing down 24 outlets in Malaysia. AW has not advertised comprehensively in Malaysia. People might not find the latest promotion of AW. however the competitors have strong advertised in anywhere caused the people will almost forget AW existing and lost its reputation in the market. In order to serve the food on time and make sure the food quality is fresh by commit some improvement on their servicing and food quality. The price of AW is slightly higher than other competitors. AW having a Sen Saver lunch set but after included all the charge of beverage and service tax, it cost around RM10, which are out of budget for a normally student or worker. People could switch to mamak stall rather than fast food restaurant. AW did not fully use of the technology of updating their detail of outlets location and closing down outlets information at website and social network, which confuse consumer. Opportunity of AW is having reasonable saver lunch treat meal to target in teenage which giving them to have more affordable meal set with food quality, in the same time save their budget. AW can plan to have more Festival Promotion such as Chinese New Year, Ramadhan dinner and etc, to interest another target market. People can have their Ramadhan open dinner in AW. AW also can come out with a new set meal with collectibles gift but only for limited time only. Due to strong competitors in the market, AW have to strengthen in a dvertising or commercial by publicize their products or brand image astutely to avoid consumers forget about their existing in the market due to strong competitors in the market. AW also can increase publicity in market by corporate with some big event such as à ¢Ã¢â€š ¬Ã…“Running Dayà ¢Ã¢â€š ¬Ã‚  or visiting to orphanage. Threats of AW are there are lots of other fast food restaurant competitors are challenging with AW is increasing rapidly in the market. Having fast food will increase a personà ¢Ã¢â€š ¬Ã¢â€ž ¢s risk of health by weight gain and obesity. Expensive fast food restaurants rented fee costly in increasing franchise in everywhere. Fast food restaurant chain changes in approach of leading in coming years which lead economic crisis. STRATEGIC OBJECTIVE In last year, AW Malaysiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue is predictable to reach RM42 million by Dec 2014. For 2014, AW is expected to push up the fast-food operatorà ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue to RM60 million next year. KUB announced a net loss of RM61.86 million for financial year ended Dec 31,2011 compared to a net profit of RM11.48 million in 2010. (Bernama, 2012) according to Datuk Wan Mohd Nor, he said that AW need to be capital inoculation but not selling it. He also state that working hours in shopping malls are limited and the rent is expensive, so the fast-food chain was continuously improving and optimizing its resources in present outlets to better serve its customer. To achieve profit, accounting a corrective strategy and reviewing the performance of each outlet. Any outlet which not making profit will be shut down or repositioned. Besides, preserve AW loyal customers and grab new segments like youngsters and lower middle income earners via value treats. Increase on the adv ertising and marketing strategy to create consciousness for public to after AW repositioned or open new outlets in Malaysia. KUB which is owner of AW targeted to list AW on Bursa Malaysia in 2015. STRATEGIC OPTION Basic Strategic To achieve profit with revenue of RM60 million in 2015, AW Malaysia need to be consolidation and turnaround. 40% of stake in AW Malaysia Sdn Bhd are not selling decided by KUB Malaysia Bhd (owner of AW) as the fast-food chain is assertive of a profitable turnaround after restrategize its business operations. The new outlets need to be concentrated in bustling in Klang valley where are predictable to push up the fast-food operatorà ¢Ã¢â€š ¬Ã¢â€ž ¢s revenue. 24 outlets of non-profitable outlets in Malaysia close down for business consolidation exercise. By doing this action, in the same time increase AW strength by develop core competences and downsizing company weaknesses. AW Malaysia needs to be strengthen performance by property, argo, engineering and construction, and food sectors in the quarter contributed to higher profits. AW CEO Samad Mohd Shariff told to the media after briefing on its 50th anniversary event in Petaling Jaya about, reviewing at the process of opening better stores in good locations and this will bring in the revenue. (Malaysian Reserve, 2013) Strategic Direction To achieve profit with revenue RM60 million in 2015, by using Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s Generic Strategy method is suggested to apply differentiation in AW Malaysia. Due to the price and product service of AW, their cost is not the lowest in the industry, but the target market of AW is broad due to AW brand image value. AW has many strong competitors such as McDonald and KFC which are strongly advertised, in order to strengthen the à ¢Ã¢â€š ¬Ã‹Å"First Fast food Restaurantà ¢Ã¢â€š ¬Ã¢â€ž ¢ in Malaysia slogan, AW needs to make their product and services different and more attractive to their competitors. To make a success of a differentiation strategy, AW need to have good research, development and innovation by having transformation of buildings and well train staff. AW need to strengthen the ability to deliver high quality product and service since the cost are not low but giving better value for customer. AW can implement it by giving out limited toys or attractive gift in seve ral set meal, and also offer promotion of buy more get more with attractive packaging and food, make sure the food are fresh and quality. AW competence on the signature Root Beer Float, they can make good use of the uniqueness of innovation of the product and strongly advertise that no other competitor cannot imitate. Because of the productà ¢Ã¢â€š ¬Ã¢â€ž ¢s unique qualities, if suppliers increase their prices the firm may be able to pass along the costs to its customers who cannot find substitute products easily. Specific Strategic To achieve profit with revenue RM60 million in 2015, in Ansoff Matrix strategy, AW should be using market penetration method to boost up their business. AW is the first fast food restaurant in Malaysia; therefore there is existing product to existing customers. AW need to practice several ways to achieve the target. AW should be changing the pricing, packaging, and adding minor features and most importantly, strongly increase advertising or add more sales people to increase sales. AW owners giving out discounting, vouchers to win business from competitors through competitive pricing. Besides, AW also can introduced fat free or low fat version of set lunch to counter a trend towards reduced consumption since people start to increase health condition. AW can plan to have more Festival Promotion to push dinner set for target market like family to have their gathering open dinner in AW. By choosing market penetration, this strategy is the lowest risk to have growth of AW Malaysia for s urvival. (Igoh H. Ansoff, 1957) STRATEGIC IMPLEMENTATION The current style of the management of AW Malaysia is middle of the road leader in Blake and Moutonà ¢Ã¢â€š ¬Ã¢â€ž ¢s Leadership Grid. Manager of AW did not push their staff to hit sales or stress them with cleaning up the environment. Manager did not offer additional training or opportunities to attend promoter training. Customer gets their order on time alright, but no additional services like welcoming customer from the door to the seat. As a result, employees of AW neither satisfied nor dissatisfied with their job, and their performance is average. Brandy is a middle-of-the-road-leader. The leader of AW has balanced concern for both production and people, settles for average performance from employees. This leadership is good, but AW manager leadership can be better. Manager should perform like team manager, which very concern about people and high task concern. With this style, AW could maximize the concern for both task and people. At the same time, employees promote active participation and teamwork creates open and comfortable environment, enough to keep staff motivated. (Kat, 2014) In Hersey and Blanchard model, AW Malaysia manager has leadership of participating or supporting. Leader attitude is low task focus with high relationship focus. The worker atmosphere is good but the tasks are not well commitment, able but unwilling or insecure in doing task. Staff of AW can do the job, but is refusing to do and showing insufficient commitment. Manager did not fear about reminding them what to do instead of concern with finding out reason the staff is rejecting and thence encourage them to cooperate. In this case, AW manager are suggested to be delegating and observing, a low task and low relationship style where the leader allows the group to take responsibility for task decisions. Staff at this level has do not need for support or frequent praise, although as with anyone, occasional acknowledgment is always welcome. Staff must have an attitude with h igh willingness and ability to change or motivated. (Hersey, 1999) STRATEGIC CONTROL The balanced scorecard complemented traditional financial measures with criteria that measured performance from three additional perspectives, such as got those of customers, learning and growth, internal business processes and financial. Some companies move beyond early vision for the scorecard to determine its value as the foundation of a new strategic management system. By using that way, the scorecard addresses a serious shortage in traditional management system. (Robert S, 2014) There are four processes in managing strategy, which is translating the vision, communicating and linking, feedback and learning and business planning. AW are recommended to apply this strategy by controlling the company vision and strategy. This strategy helps managers to build a compromise and let managers communicate their strategy up and down the organization and link it to departmental and individual goals. The scorecard would give manager of AW a way of confirming that all levels of the organi zation understand the long-term strategy and that both departmental and individual objectives are united with it. This strategy enables AW to integrate their business and financial plans. When managers use the motivated goals set for balanced scorecard measures as the basis for assigning resources and setting primacies, they can undertake and synchronize only those initiatives that move them toward their objectives. With this strategy also gives companies the volume for strategy learning, company can monitor short-term results from the three additional perspectives and appraise strategy in the light of recent performance. (David P.Norton 2014) CONCLUSION In conclusion, AW Malaysia Sdn Bhd needs to be innovated. By referring to strategy that mentioned in the report, it will have chance of survival and profitable.

Essay on Book Review of Helping the Noncompliant Child

Debra Langer HBSK 4073 Book Review McMahon, R.J. amp; Forehand, R.L. (2003). Helping the noncompliant child: family-based treatment for oppositional behavior. New York: The Guilford Press. Summary The purpose of this book is to provide a detailed description of the empirically validated Helping the Non-Compliant Child (HNC) program – a program created to help parents improve their children’s (ages 3-8) noncompliant and oppositional behavior. Chapter 1 provides background information on noncompliance by discussing the role of compliance and noncompliance in normal development and by highlighting the role of noncompliance in the development of conduct problems early in life. The authors stress that current research†¦show more content†¦Progression to each new skill is determined by the therapist’s use of behavioral criteria collected during each session. Chapter 4 describes the assessment methods and procedures that the therapist should use. Numerous sample documents are provided to facilitate and standardize data collection. This data gathered during assessment is utilized to formulate a treatment plan and, ultimately, to evaluate the success of the treatment. When the problems present themselves in the school setting or with peers and/or siblings, information is obtained concerning those areas as well. Chapters 5-7 provide detailed instructions on the implementation of the HNC. Chapter 5 starts with a description of the â€Å"feedback session† where the therapist presents his conceptualization of the child’s noncompliance and recommendations for intervention. A detailed sample program outline is also provided. In Chapter 6, the Phase I skills of â€Å"differential attention† – attending, rewarding and ignoring—are explained in detail. As soon as the first session begins, the therapist models appropriate parenting skills by explaining the extinction procedure (ignoring) will occur should the child interrupt the conversation between the parent and therapist and by demonstrating positive reinforcement (attends and rewards) should the childShow MoreRelatedAnalysis Of Vargas Family Case Study Essay1043 Words   |  5 PagesManagement Model Overview ï‚ ´ This model is used to assist parents in molding their children to acquire desirable characters and behaviors by making the parent the primary teacher of the child in regards to development of appropriate behaviors (Harbor Regional Center, 2011). ï‚ ´ This training model focuses on assisting parents in helping their children develop better and good behaviors that they are struggling with and also minimize and get rid off challenging or undesirable behaviors such as selfinjury and temperRead MoreCollin Technologies Case Study Essay examples33525 Words   |  135 Pagesincluding approximately 40 hours in April/May to complete self-study, three to four days in May to attend Examiner Preparation, and 50–70 hours from June through August to complete an Independent and Consensus Review. If requested by the program, examiners also participate in a Site Visit Review of approximately nine days. The nominee or the organization must cover travel and housing expenses incurred for Examiner Preparation. Mr.ï€   Mrs.ï€   Ms.ï€   Dr. Candice Trobaugh from our organization will serveRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesComputer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999

Maritime Law free essay sample

On January 6th, 2007 the vessel collided with â€Å"M. V Container† while approaching to pilot station. The cause of the collision was due to wrong plotting position of 3rd officer from â€Å"Never Struck† and wrongful act on COLREG 72 from â€Å"M. V Container†. Owners of the â€Å"M. V Container† claimed her damage cargo hold No 1. Cargo owner of fertilizer claimed to owner against delays. 4. general average vs. particular average (a) General average is incurred for the benefit of all interests but the particular average is in connection with just one of the many interests. b) General average is always voluntary and intentional but the particular average is an accidental or unexpected calamities. (c) General average is shared by all those who have benefited by the general average act. Particular average is paid by the insurer. (d) General average may include expenditure and sacrifice along with loss, whereas the particular average results from a loss or damage. We will write a custom essay sample on Maritime Law or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5. Conditions implying General Average In order for an act of sacrifice or expenditure to be considered an act of general average, six conditions must prevail. a) Common Maritime Adventure More than one party must be involved in the adventure so as to be common (shipowner, cargo owner). (b) Real and Common Danger all parties must have been actually benefited by the sacrifice due to a peril that endangers the adventure. (c) Extraordinary loss must be distinguished from ordinary loss because ordinary loss is not allowed for general average contributions. (d) Intentional decisions must be made and the loss must be voluntary. (e) Reasonableness unreasonable and unnecessary sacrifice or expenditure is not valid. f) Success – the sacrificial actions must be able to save the property involved in a common maritime adventure from a particular danger. Where the ship and cargo is totally destroyed altogether, there will be no question of general average. 6. CASE ANALYSIS In the case of â€Å"Never Struck† and â€Å"M. V Container†, it was due to the negligence of 3rd officer in â€Å"M. V Container† who did not condone to Prevention of Collision Regulations 1972 which is a breach of international law, causing the two vessels to collide. Although â€Å"Never Struck† did have a fault of its own, it did not however breach the international law of sea navigations. In applying the rules of Prevention of Collision Regulations 1972, Part A, section 2(a) and section 2(b), referred to as the General Prudential rule and provides for non-conformance with stated rules in order to prevent a collision, because what is paramount is to avoid or minimize the damaging effects of a collision, as opposed to blindly following the rules to the letter. The overall intent is to minimize actual collision taking place rather than rule compliance in itself. Due to negligence on the part of â€Å"M. V Container† she will not be able to claim against â€Å"Never Struck† for the repairs of the cargo hold No 1. The cargo loss in the cargo hold No 1 which was lost due to the accident may however bring about an action in tort. If there was any further loss of cargo which was jettisoned in order to save the ship or expenses incurred after the collision in order to save the adventure may be liable for general average. As for â€Å"Never Struck†, the cargo owner may claim either â€Å"Never Struck† or â€Å"M. V Container† against delays. However it should and would not be considered in general average claims. Same as for the case of â€Å"M. V Container†, the cargo loss which was lost due to the accident may however bring about an action in tort. If there was any further loss of cargo which was jettisoned in order to save the ship or expenses incurred after the collision in order to save the adventure may be liable for general average. 7. CONCLUSION As a conclusion, collisions may lead to a series of claims and actions. These series of events may bring about the application a number of acts. It is important though to understand that General Average only exist if the act of sacrifice or expenditure is voluntary in order to save a common adventure from total loss at sea.

Social Status free essay sample

The novel Wuthering Heights takes place in nineteenth century England, a time where social class held utmost importance and the characters in this novel were no exception to that standard. The effects of the extreme importance placed on social status on the characters is seen throughout the novel. These social pressures effected the character’s sense of self, and more importantly, their relationships and love. Heathcliff had the most trouble fitting into the prim and proper standards of the English high class society when he arrived at Wuthering Heights. Many of the family members shared negative opinions of him except Catherine, who herself once belonged to the lower class. The relationship between Heathcliff and Catherine ended on the basis of the negative views of Heathcliff and his lack of high social class. In Wuthering Heights, Emily Bronte illustrates how Heathcliff and Catherine are effected by the importance of social status. Moreover, the effects of social class had the greatest impact on the two main characters in the novel, Heathcliff and Catherine. We will write a custom essay sample on Social Status or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Heathcliff appeared poor and unkept but when Catherine saw him, she knew she loved him. But there was also Edgar, a handsome and wealthy man who Catherine also experienced feelings for. When choosing which man she would marry it became clear that the high social class of Edgar outweighed her true passion for Heathcliff. â€Å"It would degrade me to marry Heathcliff now; so he shall never know I love him† (Bronte, 82). When asked why Catherine loved Edgar she explained it was because he was handsome, young, cheerful, and wealthy. â€Å"I shall like to be the greatest woman of the neighbourhood, and I shall be proud of having such a husband† (Bronte, 80). Catherine was concerned about her reputation among the other women she knew, although Nelly knew that, in reality, Catherine’s true passion and love lied with Heathcliff. Nelly questioned Catherine on her acceptance of Edgar’s marriage proposal because she saw that Catherine wanted to marry him for all the wrong reasons. Catherine knew this as well but fear kept her from admitting to herself that she loved someone who could possibly ruin her social class and reputation. â€Å"My love for Heathcliff resembles the eternal rocks beneath- a source of little visible delight, but necessary† (Bronte, 84). Even Catherine herself recognized her true love was Heathcliff saying that while he may not be handsome and socially acceptable, she needed Heathcliff. Catherine’s impression of Heathcliff came not only from herself but from the opinions of the strong minded people around her. Furthermore, Catherine was not the only one who held high social standards, especially when it came to Heathcliff. From the moment that Mr. Earnshaw arrived back to Wuthering Heights Heathcliff was not greeted with open arms, †Hindley hated him, and to say the truth, I [Nelly] did the same† (Bronte, 42). Hindley’s strong opinions on Heathcliff influenced Catherine. The impression that Heathcliff made was that when he first walked into Wuthering Heights looking disheveled, the first sign of a person in England with low social class. Everyone at Wuthering Heights saw Heathcliff as a â€Å"dirty, ragged, black haired child† and a â€Å"gipsy brat† (Bronte, 41). Because of these conceptions that the English had during this time, almost all of the family members at Wuthering Heights wanted nothing to do with Heathcliff. Accordingly, Catherine also tried to convince her sister-in-law, Isabella, not to marry Heathcliff. She feared the same thing for Isabella that she did herself, she did not want her to lessen her reputation by marrying Heathcliff. She called him â€Å"a half-civilized ferocity† and yet again mentioned how he would degrade her (Bronte, 96). Edgar, Isabella’s brother also very much despised the idea of her marrying Heathcliff. Edgar did not want someone of Heathcliff’s status to have the rights to the land and the fortune of Wuthering Heights and the Thrushcross Grange. He did not believe someone such as Heathcliff deserved so much and thought Heathcliff only wanted status and wealth. All of this hatred towards Heathcliff stems from the views all of the characters share about the importance of social class and keeping a good reputation. Neither Catherine nor Edgar cared that Isabella actually loved Heathcliff. The social importance effected Heathcliff that his rel ationship with Isabella stemmed from revenge. Heathcliff wanted to exact revenge on Edgar and Catherine for their marriage, since Catherine chose Edgar over him. Heathcliff knew that by having relations with Edgar’s sister he could obtain his revenge. Heathcliff knew of the hatred towards him caused by his social class. Therefore, the major theme that runs through the novel Wuthering Heights, is the effect of social classes in nineteenth century England. The social standards of the characters create havoc in the lives and the relationships. The relationship most effected by these views of social classes is that of Heathcliff’s and Catherine’s. If not for the skewed view of social importance Catherine would have married Heathcliff over Edgar. Catherine had a passion for Heathcliff but in the end was negatively impacted by the strong, narrow-minded opinions of Hindley and the others at Wuthering Heights. Another relationship involving Heathcliff was also looked down upon due to his low social class. The main character, Heathcliff, has the negative conceptions of social importance impact him the most throughout this novel.

Your Ultimate Content Marketers Guide to Keyword Research

Your Ultimate Content Marketers Guide to Keyword Research I am sure youve heard of the term keyword research before. Everyone is talking about it, yet its often misunderstood. Keyword research is the process of finding words and phrases that best represent what your site does. Keyword research is heavily based on searching behavior: We research keywords that people tend to type in the search box. The main goal of keyword research is to get your pages rank for keywords we optimize them for. This guide will take you through the process of selecting, organizing and placing the keywords in order to help you brainstorm article ideas and create content that achieves higher search rankings. Is Keyword Research Dead (Or Dying)? Its been in attention baiting headlines many times: Many of those claim both SEO and keyword research on deathbed and its been nothing new for as long as SEO exists. The truth is, neither keyword research nor SEO are going anywhere. They are evolving and maturing, yes, but not dying for sure. Neither keyword research nor SEO are going anywhere.There are more tools and trends emerging making keyword research more interesting and insightful. While it was merely finding terms with lower competition and high volume a few years ago, its more than that today. Get Your Free Keyword Research Template Bundle Do better keyword research with these three free downloadable resources: A Keyword Research List Template to store your keyword ideas (and never lose them). A Latent Semantic Indexing infographic to better understand how infusing content with secondary keywords impacts SEO. An on-page SEO checklist to fully optimize each piece of content you create.Your Ultimate Content Marketer's Guide to Keyword ResearchKeyword Research: Where to Start Keyword research starts with defining the core terms  (or seed terms or head terms). These are the most essential terms that your industry revolves around. Further into keyword research your task will be to expand the list of your core terms with various keyword modifiers. That being said, you may come across slightly different ways to explain the keyword structure, but I prefer to stick to the most simple one. A keyword consists of: Core term: Your most important word or phrase that defines your site. In the ideal world, you want to rank #1 for this term but too many sites share this desire. Keyword modifiers: Words that come with your core terms making up longer phrases that are usually easier to rank for (because not as many sites want to compete with you for those rankings). Your core term can be as broad and as generic as the nature of your business dictates. In most cases, you are the best (and maybe the only one) to tell which words define your business best. For example, if you are running a restaurant, your core term isn't really [restaurant] because you don't want to rank #1 when people simply type [restaurant]. The real word you want to rank for is whatever city you are in plus restaurant: That's what will drive customers your way. So in this simplistic scenario, your core term is something like [Austin restaurant]. On top of that, your other core terms may be: [restaurants in Austin] [restaurant in Austin] It may be really hard to rank well for [Austin restaurant], so depending on the nature of your restaurant, your keyword modifiers may be: [downtown  Austin restaurants] [vegan  restaurant in Austin] [Italian  restaurant in Austin] More generic keyword modifiers that may help you get some targeted visits may be: [Best  restaurants in Austin] [Top  restaurants in Austin] [Best-rated  restaurants in Austin], and so on Now, enough with restaurants. I understand that this article is primarily for content creators but I needed a very concrete example to illustrate the concept better. Let's say you are creating an in-depth content marketing course, then: The basic and traditional goal of keyword research is to expand your core term using all kinds of modifiers and assess which of those phrases will give you more chances to rank as high as top 5 Google search results. So let's talk about distinguishing your core terms first. Recommended Reading: How to Boost Traffic with 34 Important SEO Tips You Need To Know (+Free Kit) So How to Find Those Core Terms? Like I said, in most cases those will come from your common knowledge. If you've been in the industry at least for some time, you'll know which words flow around. However there are tools to help, of course.  Google AdWords Keyword Planner Tool  is perhaps the most useful one to start with. Type the first word that comes to mind and it will suggest more terms and phrases. For example, for [chocolate] top suggestions are: dark chocolate chocolate truffles chocolate gifts These are all solid core terms to start your research with. Another solid idea to start your keyword research with, especially if you are somewhat new to a niche, is to look for industry thesauruses and glossaries to go through most common terms and definitions. This will give you a few more ideas of core terms to start with. Even generic thesauruses will help. For example,  Thesaurus.com  is always a good start. Here are its suggestions for chocolate terms: Searching Google for [chocolate terms] will give you lots of more words to play with. Here's what I found: Tip: Create a list of your core terms that best describe your site and what you are going to cover. This list should be quite short though: Don't list more than 10 terms. How to Find Valuable Keywords? Simply expanding your list with longer phrases isn't enough. The actual goal is to find valuable keywords. Simply put, a valuable keyword is the one that has a high demand and a low competition. This means that enough people type this phrase in a search engine for you to go into trouble to create content for it while not too many publishers have already created content targeting that exact word for you to have a chance to rank high. As you can imagine, it's not really easy to find keywords like this because web publishers and marketers have been searching for them for many years now. Luckily, there are tools to help. I have explained a quick  keyword research exercise here. In short, using the tool like  Serpstat, you need to find keyword phrases with high search volume (i.e. high demand) and low competition (i.e. low offer) If chocolate is your major topic, here would be your lower-competition phrases that offer pretty exciting content ideas: Mind that any of the above can be expanded further: Just click any phrase and the tool will suggest even more ideas: These are all great content ideas and you can estimate the demand (search volume) and offer (competition) at a glance too. However, take the competition number with a grain of salt. It is based on the aforementioned Google AdWords Keyword Planner Tool competition metric, however it doesn't reflect the organic search competition: It shows how many advertisers want to pay to show their ads for that term, so it is not always the competition you are looking for. For example, Google will label competition for the word [chocolate] as "low", however it's almost impossible to actually rank for that word in Google, because it's too common and too many powerful publishers already rank for it... Tip: Expand your core terms using keyword research tools based on competition and search volume metrics. Use your best judgment when assessing competition because some terms may have low competition but can be actually impossible to rank for. So How to Better Estimate Competition? When you finally have the list of the keywords you want to base your content around, make sure you actually search Google  and scroll through top 10 results. Here are a few flags I am using: Are there articles ranking high or rather home pages?  It will be harder to compete with home pages because they usually accumulate lots of positive signals. Home pages are the most powerful pages of pretty much any website. How many really huge websites rank on top?  For example, Wikipedia links are almost impossible to outrank. But there are other huge publishers that dominate every other niche, like imbd.com, popsugar.com, buzzfeed.com and others. If top positions in search results are dominated by huge brands, that will be hard to beat. You can go even geekier and search for [allintitle:keyword]. This will show how many web pages have that term in the page title (i.e. headline). This is exactly how many web pages you are competing with. Another thing to always check in Google is the presence of blended results, i.e. other types of search results Google may show on top of their generic blue-and-white results. These can be: Image search results, Shopping search results News search results. This is an example of shopping search results: Serpstat  shows whether these blended search results appear if you search for any keyword in their list: These may indicate that a particular keyword is not worth too much effort because there will be too much of something else all around search results for users to find your article: Tip: Actually search Google for each phrase you select and see whether you have a chance to rank in top 5 there. Apart from signaling of a potential cluttered search results page, these "blended" search results often signal of two important things: Usually they appear for more popular (more competitive) terms They may signal of keyword intent which is something we'll talk more about next. Recommended Reading: How to Make an SEO Content Strategy that Will Improve Your #1-3 Results by 248% What Is Keyword Intent? Keyword intent represents what the searcher may be willing to do when searching for a particular phrase.  Keyword intent is the most important concept when it comes to keyword research. It determines how well you can satisfy the user who comes to your site from search results. There are three major types of keyword intent: Informational: A user is looking to find answers to their questions. For example, [chocolate history] signals of informational intent. Trasactional: A user is looking to buy something. For example, when a user is searching for [personalized chocolate], they are most likely to buy some. Another example with the definitive transactional intent is [order chocolates online] Navigational: A user wants to find a specific brand, for example [hershey chocolate] Content marketers also distinguish "commercial intent", that is when a user researches something before buying one. Taking our chocolate example above, if a user searches for [chocolate gifts], they are most likely to be interested in buying some gifts but they may also be interested in reading your article listing most unique chocolate gift ideas together with suggestions where to find them. Recommended Reading: How to Improve Your Keyword Research with Latent Semantic Indexing How to Organize Those Keywords? So you go through lists and lists of keywords... how to make use of them to turn into a long-lasting content marketing plan? Here are a few ways to organize your keywords: Organize by Intent The first step is to organize keywords by intent: Keywords with informational intent. Those are outright content ideas to add to your content editorial calendar. Keywords with transactional intent. These are seldom content ideas. You'd better hand those off to your product development team. Keywords with commercial intent. Those are keywords that require some more brainstorming: You need to actually have the products in mind in order to create content around these keywords because your readers will ultimately be interested in making an action (i.e. buying). If you have a product to sell, think which type of content would be best to direct those visitors into your sales funnel. Maybe that could be a downloadable guide or a list article. If you monetize your site through ads and affiliate programs, think which ones would be good to list in content here. Keywords with navigational intent may become part of your reputation management strategy or competitive research. Organize by Action Some keywords may be good ideas for future content Some keywords may be used to optimize or update old content Organize by Content Type Depending on your site, different keywords may become different content forms: FAQ pages Blog posts Indepth articles (Maybe with pdf downloads available) On-site glossaries Product reviews Various types of cornerstone content Finally, not all keywords need to represent a separate content piece. Lots of keywords will become sections of broader articles which is something we'll talk about in more detail. Excel or Google Sheets are by far the best way to play with your keywords and organize them using multiple labels: Tip: Carefully go through your keyword lists and organize them by intent, action to take with the keyword and the type of content you plan to create. How Do Keywords Structure Your Content? As I mentioned above, not all keywords will necessarily become a separate piece of content idea. Some of them will become subtopics of articles. When doing keyword research, I usually create "tree-like structure" for sets of phrases that would make separate articles. For example, if you decide to write an article on [coffee quotes], a separate article idea would be [morning coffee quotes]. monday coffee quotes sunday coffee quotes tuesday coffee quotes wednesday coffee quotes saturday coffee quotes All those were taken from the actual Serpstat export: You'll save lots of time writing future article creating these trees while still doing your keyword research. They will direct your writing helping you create more in-depth content. These will also make up your article subheadings (those H2 or H3 headers you see in most articles here). If you get even geekier, you can generate the clickable table of contents using those subheadings. This way there will be even more visible instances of the keyword in the page: Use  this plugin  to generate a clickable table of contents for each of your articles. Tip: When organizing your words, think which words are going to become separate content pieces and which one will be used inside broader articles as subtopics. If you prefer to write long-form content, those tree-like notes will help you expand your article using different angles. You can also move each tree to a different file or tabs. To avoid spreadsheet overload I do two things: I always make sure I use labels in my Google Spreadsheets to easier organize my article ideas I collect them all through a separate dashboard in  Cyfe. You can iFrame as many Google Docs there as you want and have them all in front of your eyes whenever you are ready to work on your editorial calendar: Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller Where to Put Those Keywords? This is another highly misunderstood area. It used to be as simple as making sure your keyword is placed often enough in the text and that every page of your site targets one specific keyword. A few years ago you would have been advised to create two separate pages, one target [Austin restaurants] and another targeting [restaurants in Austin]. Things have changed dramatically since then. For one, search engines have become much smarter and you cannot trick them into thinking your page is worth ranking simply because it has a high "keyword density". Besides, in-depth content covering many sets of different keywords is a preferred optimization model these days. So where to put those keywords? For good keyword prominence, I suggest making sure your keyword is included into: Your article headline (And thus the page title). That's what Google usually picks as the clickable link in their search results too! Your URL slug First paragraph of the article Article subheadings Of course, you'll end up with more keyword instances throughout the article (because you'll actually write about the topic) but the above placements will ensure your keywords are easy to notice and associate with your content. Recommended Reading: This is the HTML Cheat Sheet and Tutorial Every Content Marketer Needs Going Beyond Keyword Strings: Synonyms, Entities, and Context Google is going  beyond exact strings  of words that make up phrases. It is now looking for signals of quality content, mentions of known concepts, related terms, synonyms. All of these will tell Google that the author has done your research and tackle different aspects of the topic. That being said, keyword research is not enough to create high-quality high-ranking content. You need to research the topic, and then research some more, making the lists of notable brands, events, places, etc. (these are all entities) and thinking which of those should be covered in your content.  Here's a good guide on content research process  for your further reading. Make sure you are well versed with industry terminology, that you know different ways to explain those niche-specific terms, that you use lots of synonyms and that your writing is rich in references and visual explanations. Those are all  signals of high-quality content  but not just that. The more effort you put into your content research, the more backlinks and social media shares it will generate, driving long-lasting traffic to your website.

The Main Development of e Marketing and its Effect on Tourism Essay

The Main Development of e Marketing and its Effect on Tourism - Essay Example This essay will seek to address some of the major developments of e marketing and their effects on tourism. Additionally, it will also look at the major issues related to technology and innovation as well as their impacts on global tourism. Understanding and managing technological change and innovation To begin with, the recent advances and developments in connectivity and power processing facilitated by Information Communication Technology are undeniable. It is also agreeable and true that the expansion of broadband is part of the greatest challenges of the 21st century, which, once the world overcomes it, will witness the end of the ‘plague of distance’ that exists globally. Simultaneously, the ‘smart world’ in which are living in whose landscape albeit experiencing a permanent process of evolution is offering clearer, becoming friendlier, and presenting solutions that serve in reducing money and time and opening new paths towards the personalization of pr oducts and services. At this point, it is understandable that, in this world, in spite of its tones of inequalities offers an immense space to increase travel, because many barriers that once prevented or slowed global travel are gradually declining (Alipour, 2011:1). As of today, combination of technology and price comparison is increasingly shaping the activities of tourism. Experts are developing new applications for mobiles that offer a wide range of opportunities, social networks are consolidating themselves within a more transparent market where citizens are in a position to develop and provide services together, and changes in the concept of the value chain are producing new business models. In other words, change is becoming more constant and obvious, just as the opportunities that it is creating and presenting. However, technological advancements are presenting a challenge for the tourism industry. It is therefore vital understand the main trends that are influencing supply and demand, to know what is managing the change in the external environment while evolving at the same rate (McMaster, Kato, and Khan, 2005:12). Moreover, it is congruent to converse with the improved capacity for tourism organizations to respond via policies that can better integrate diverse interests, taking into account the whole range of potential of a destination. Business analysts recognize the internet as a widely and extremely valuable tool of marketing. This is because; the internet gives substantial merits over traditional methods of communication. The offers increased customer involvement in controlling transactions, increases the speed of transferring and retrieving information, and reduces the costs involved in communication. The internet is offering the tourism industry a greater flexibility of using the marketing mix (Kim, 2004:5). As such, it increases internal and external communications as well as facilitates market research. Tourism industry depends highly on int ernet in intensifying and improving customer services, product development, market penetration, cost saving via reengineering, product delivering, and in direct marketing. The use of internet transformed the tourism indus

Summarize the reasons for the failure of Lehman Brothers Essay

Summarize the reasons for the failure of Lehman Brothers - Essay Example hat the problems of the Lehman Brothers were well published over the media which gave time to the derivatives market to prepare for the worst (The Economist, 2008). The statement was pretty correct as the credit-default swaps market had not been broken but buckled up (The Economist, 2008). The bank was unable to assess the risk of the borrower or trading partner which resulted in defaults paralyzing the cash flows of the bank. According to The Economist, a senior bank executive quotes this mistake of deregulated leasing â€Å"the mistake of a lifetime† (The Economist, 2008). The Lehman Brothers was caught up amidst US$ 613 billion of debt of which US$ 160 billion was held by international investors as unsecured bonds. The European pension funds and the individuals in Asian markets had believed in the high rating of the Lehman Brothers and put their investments in this unsecured bonds. The price of this unsecured bonds collapsed quickly destroying the share price of the company to half overnight. The shareholders had already witnessed downfall of the prices of shares in the past few months. These losses caused a spiral in the money market. International investors pulled off US$ 400 billion from the money market funds which was supposed to be a safer investment. This action was taken when a fund suffered losses which were loaded on Lehman’s debts (The Economist, 2008). Dick Fuld was the CEO of the Lehman Brothers at the time of the collapse of the bank. The Lehman Brothers has been the 4th largest investment bank in the US since 1994. Mr. Fuld has been partly blamed for the collapse of the bank and the losses made by the investors. The CEO enforced many policies and precautions to avoid any financial storm, but still the bank revealed US$ 2.8 billion losses in the next quarter. On the 15th of September, 2008, the share price of the bank went down 94% as compared to the previous year. The redundancy of 24,000 employees caused a great human cost. All these factors

Government Regulations and Standards That Affect the Policy and Target Population Essay Example for Free

Government Regulations and Standards That Affect the Policy and Target Population Essay Use the information you gathered for the Week Two assignment and research government regulations and standards that affect the policy and target population you chose. You can research your state’s legislative department or the Web sites listed in Appendix G, for example, for laws, regulations, and standards affecting human service organizations. Describe the current government regulations or standards you researched. What kind of impact do these regulations or standards have on your issue and target population? Identify obstacles that would prevent you from meeting the needs of your target population. Consider future trends and changes to social policy that may be necessary in order for your issue to be resolved or for the target population to have its needs satisfied. Write a 700- to 1,050-word paper in APA format, with references, summarizing your research results. Post your paper as a Microsoft ® Word attachment. Due: Day 7 Michigan Works and the Department of Human Resources are both government funded agencies to assist those in the state of Michigan that are in need of basic survival needs. Both of these agencies work together to help families get back on track to support themselves and develop a better understanding of how to assist themselves. Under the Department of Human Resources (DHS), the regulations to obtain cash assistance or welfare, from the State, the individual needs to attend the Michigan Works program to seek employment (to get off the welfare). Due to major cuts last year, the state has made reformed decisions on ways of obtaining help from the state. Family Independence Program (FIP) also known as cash assistance in the state of Michigan requires the applicants to sign up for the JET program (Jobs, Education and Training) through Michigan Works. The main goal of FIP is to help families become self-supporting and independent. FIP is temporary cash assistance for low-income families with minor children and pregnant women. FIP helps them pay for living expenses such as rent, heat, utilities, clothing, food and personal care items. Recently, the eligibility requirements have gotten tighter. There is a 48 month lifetime limit now, in which thousands lost their assistance last October. Also to qualify for FIP, children must be under the age of 18, or a high school student age 18. The childs parents, stepparents, and siblings who live together normally make up the FIP group. A relative acting as a parent or legal guardians may be included in the group if the parent is not in the home. A person can sometimes be eligible for FIP when there is no child in the group, such as a pregnant woman, or parents whose child is in foster care but is expected to return home within one year. Only U. S. citizens are eligible for FIP and must only have up to $3,000 in assets. And with assets such as your vehicles and personal belongings are not counted. The property asset limit is $500,000. The state will step in also if one of the parents in not on the same case as the child which would require a support statement through the courts (child support). Finally, anyone who receives cash assistance must attend the JET program to ensure that individual is seeking employment weekly. All programs are there for those who As for policies of FIP, this policy is necessary to ensure that Michigans limited resources are available to help those truly in needs that require a hand-up on the road to self-sufficiency. The State of Michigan has a number of programs available to help recipients step toward independence. Many of these programs focus specifically on the welfare of children ensured for their health, care and development. Those programs include Medicaid, Food and Rent Assistance, Child Developmental Care, WIC, MiChild, Step Forward Michigan, Children’s Special Health Services, Michigan Works, Vaccines for Children, Child and Adolescent Health Center Program, Maternity Outpatient Medical Services, State Emergency Relief. The mission for Michigan Works is to provide leadership and services, and promote quality and excellence for the advancement of Michigan’s Workforce Development System and its customers and professionals. Michigan Works! Association was established in 1987 to provide services and support to Michigan’s Workforce Development System. Michigan Works! Agencies assist job seekers and employers in their communities. While each agency is unique, all 25 Michigan Works! Agencies share several fundamental qualities: Locally-responsive and demand-driven, Governed by a Workforce Development Board comprised of private sector representatives and Local Elected Officials, Provide access to a full range of core employment-related services to help businesses find the skilled workers they need, and help job seekers find satisfying careers. Their policies are to educate, train and help obtain employment for anyone who needs it. DHS will designate individuals to Michigan Works to help individuals gain independence and not have to receive welfare. Michigan Works! Association builds and maintains strong relationships with legislators and advocates on behalf of the Michigan Works! System. Through the Association, members can access timely, relevant professional development opportunities to ensure high-quality programs and service delivery to all customers. The Association also convenes meetings as a way for members to network and share best practices, and coordinates events to promote the Michigan Works! System.

Sudden Infant Death Syndrome Essay -- Crib Death SIDS

Sudden Infant Death Syndrome   Ã‚  Ã‚  Ã‚  Ã‚  Sudden infant death syndrome, better known as S.I.D.S., is one of the leading causes for the inflated infant mortality rate in this country today. It is often misunderstood or unrecognizable. For the most part, the causes of SIDS are unknown to the general public. This is changing, however, as public awareness is ever increasing. Thus, the purpose of this paper will be to explain sudden infant death syndrome and its known or suggested causes. Also, the history of SIDS, the problems and emotional suffering that results from the loss of a child, the toll it takes on the surviving sibling, and possible counseling or other help that is available for parents who may have lost a child to SIDS are such areas that will be explored. Overall I hope to achieve a better understanding of all these suggested topics within the body of the paper.   Ã‚  Ã‚  Ã‚  Ã‚  SIDS is also commonly referred to as crib death. It is said to claim approximately in the range of 6,000 to 7,000 babies a year within the continental United States alone, with a slight increase each year (Bergman xi). This would seem to be an astounding figure, but when the figure of the total amount of babies that are born in the United States is compared to that of the number of deaths due to SIDS, it accounts for only a small percentage. It is a small percentage that hopefully can be reduced. And to any parents, the loss of just one child is definitely one too many, despite of the statistics that are currently available. During the first week of life is where most deaths that are associated with prematurity dominate, SIDS is the leading cause of death among infants under one year of age, according to Bergman. It ranks second only to injuries as the cause of death in children less than fifteen years of age. An unknown fact is that SIDS takes more lives than other more common diseases such as leukemia, heart disease or cystic fibrosis (Bergman 24). Ironically it was not until the middle of the 1970’s until SIDS was no longer ignored as being a cause of death. For the most part, no research was being conducted, leaving families and victims left to wonder why their babies died (Mandell 129). For the family and friends of the family, who also are victims, this was definitely a tragedy. Not knowing the cause of death had to have caused physical and emotional ... ... Gregory, Geoff. "The Discovery of Sudden Infant Death Syndrome." The Journal of the American Medical Association 264 (1990): 2731. Kahn, A., et al. "Problems in Management of Infants With an Apparent Life Threatening Event." Annals of the New York Academy of Sciences 533 (1988): 78-88. Limerick, Sylvia. "Family and Health Professional Interactions." Annals of the New York Academy of Sciences. 533 (1988): 145-154. Malloy, Michael H. "Sudden Infant Death Syndrome and Maternal Smoking." American Journal Of Public Health. 82 (1992): 1380-182. Mandell, Frederick, et al. "the Sudden Infant Death Syndrome." Annals of the New York Academy of Sciences. 533 (1988): 129-131. Mandell, Frederick, et al. "The Surviving Child in the SIDS Family." Pediatrician. 15 (1988): 217-221. Martin, Richard, J. Respiratory Disorders During Sleep in Pediatrics. New York: Futura Publishing Co., 1990. Powell, Maria. "The Psychological Impact of SIDS on Siblings." Irish Journal Of Psychology. 12 (1991): 235-247. Raub, William. "Chronic Fetal Hypoxia May Predispose Infants to Sudden Infant Death Syndrome." The Journal of the American Medical Association. 264 (1990): 2731.

Agricultural Crisis in India

India’s Agriculture Crisis Indian is an agricultural country. Even while India’s industrial and services sectors are growing by leaps and bounds and where growth rate of agriculture as below 2% the fact remains that India still lives in villages. Over 50% of India’s population is supported by agriculture. Even industrial and services sectors are invariably entangled with the fortunes of agriculture due to various intricate forward and backward linkages. There have been ominous signs which showed that the Indian agriculture is in crisis.Unending chain of suicides by farmers in different parts of the country shows that everything is not well with agricultural sectors. Government of India is not sleeping over this crisis. National Commission on farmers has been constituted under the eminent Scientist Dr. M. S. Swami Nathan. He has recommended a comprehensive national policy for farmers to give an all round boost to the sector. However, it is sea sad state of affairs where government is busy in talking about superficial remedies instead of taking the concrete steps which is the need of the hour.More waivers of interests and rescheduling of loans do not address the real problem, which is’ why caused the farmers’ distress in the first place? ’ The main problem is the poor state of infrastructure in the country. For example, many farmers face a perennial problem due to poor rains in certain parts of the country and there is no proper irrigation to counter this factor. Most farmers are also not aware of the proper cropping patterns.The problem of faulty crop selection is also one of the major forces that drive farmers to poverty. Thus it is necessary to impart proper education to farmers and further develop infrastructure in rural areas. Developed India is possible with the attainment of growing, advancement of manufacturing and services sector. But prosperous India is possible only with healthy agricultural sector. The pride a nd confidence in farmers and farming needs to be restored. This alone can help agriculture grow like never before.

College Education Change Your Life - Free Essay Example

Sample details Pages: 1 Words: 277 Downloads: 10 Date added: 2019/10/10 Did you like this example? In what ways would a college education change your life and, in turn, the lives of your loved ones and others around you Acquiring college education would be the best thing for ever than anything else I have ever imagined. In our family we are six children and I am the fifth, yet, none of my elder brother and sisters have made it to college. Therefore, one can easily understand what I mean when I say college education will be a relief both to me and to my family, because I will be the first one to acquire the tertiary education in the entire family because even neither of my parents made it to college. Therefore, I will be regarded as a hero by breaking the awful situation in our family, where everyone has seemed to have difficulties in acquiring tertiary education since some had to drop out of school due to many reasons including lack of schools fees and one of my sister just dropped out and went to be married. It has turned out that I am the only potential person who can make it, and this will have a great impact to our entire family if I make it. I will be a role model where everyone in our extended family will be instructing their children to work hard like me so that they can make it to college like me. Of course after college I will get a descent well paying job in town, and this will awaken the entire community to encourage their children to go to school because there are good things ahead, with reference to me as the best example. Don’t waste time! Our writers will create an original "College Education Change Your Life?" essay for you Create order